Accessibility Statement
Our Commitment to Accessibility
Mercury Outboards believes every Canadian boater deserves equal access to our products, services, and information. We're committed to providing an inclusive digital experience that meets or exceeds current accessibility standards, ensuring all customers can navigate our website and access our content independently.
Accessibility Standards We Follow
Our website is designed to conform to the following accessibility standards and legislation:
- Web Content Accessibility Guidelines (WCAG) 2.2 Level AA — the current international standard for web accessibility
- Accessible Canada Act (ACA) — federal accessibility legislation ensuring barrier-free Canada
- Accessibility for Ontarians with Disabilities Act (AODA) — provincial requirements for accessible web content
- Canadian Human Rights Act — ensuring non-discriminatory access to goods and services
Accessibility Features
Our website includes the following accessibility features:
Navigation and Structure
- Consistent navigation across all pages
- Skip-to-content links for keyboard users
- Logical heading structure (H1-H6) for screen reader navigation
- ARIA landmarks identifying page regions
- Breadcrumb navigation showing current location
Visual Design
- Colour contrast ratios meeting WCAG 2.2 AA requirements (minimum 4.5:1 for normal text)
- Resizable text up to 200% without loss of content or functionality
- No content that flashes more than three times per second
- Focus indicators visible on all interactive elements
Media and Content
- Alternative text for all meaningful images
- Captions and transcripts for video content
- Audio descriptions available for video demonstrations
- Accessible PDF documents with proper tagging
Forms and Interactivity
- Clear labels associated with all form fields
- Error messages that identify the field and describe the error
- No time limits on completing forms (or option to extend)
- Full keyboard accessibility for all interactive elements
Assistive Technology Compatibility
Our website is tested for compatibility with common assistive technologies, including:
- Screen readers (JAWS, NVDA, VoiceOver, TalkBack)
- Screen magnification software (ZoomText, Windows Magnifier)
- Speech recognition software (Dragon NaturallySpeaking)
- Keyboard-only navigation
- Browser accessibility extensions
Alternative Formats Available
We provide information in alternative formats upon request. Available formats include:
- Large print documents
- Screen reader-compatible electronic documents
- Plain language summaries
- Audio descriptions of product information
To request an alternative format, contact our accessibility team using the information below. We'll provide the requested format within 5 business days.
Known Limitations
While we strive for full accessibility, some limitations exist:
Third-Party Content
Our website includes embedded content from third-party providers (such as dealer locator maps, social media feeds, and video platforms). While we select partners committed to accessibility, we cannot guarantee their content meets all accessibility standards. Where possible, we provide accessible alternatives to third-party content.
Legacy Documents
Some older PDF documents (published before January 2023) may not be fully accessible. We're actively updating these documents. Contact us if you need an accessible version of any document.
User-Generated Content
Customer reviews and user-submitted content may not meet accessibility standards. We provide guidance to contributors and review submissions where possible.
Testing and Continuous Improvement
We maintain accessibility through:
- Quarterly automated accessibility audits using industry-standard testing tools
- Annual manual accessibility reviews by qualified accessibility specialists
- User testing with people who use assistive technologies is conducted biannually
- Staff accessibility training for content creators and developers
- Accessibility review of all new features before deployment
Contact Us About Accessibility
Your feedback helps us improve. If you encounter any barriers on our website, have difficulty accessing content, or have suggestions for improvement, please contact our accessibility team:
Accessibility Coordinator
Mercury Outboards
Email: support@mercuryoutboards.ca
When Contacting Us, Please Include
- The web address (URL) of the page where you experienced the issue
- A description of the barrier or difficulty you encountered
- The assistive technology or browser you were using (if applicable)
- Your preferred method of contact and format for our response
Our Response Commitment
| Type of Request | Response Time |
|---|---|
| Acknowledgement of feedback | Within 2 business days |
| Alternative format requests | Within 5 business days |
| Simple barrier resolutions | Within 10 business days |
| Complex barrier resolutions | Within 30 business days (with interim accommodation) |
If we cannot immediately resolve an accessibility barrier, we'll provide a temporary workaround and a timeline for permanent resolution.
Escalation Process
If you're not satisfied with our response to your accessibility concern, you may escalate the matter to:
- Canadian Human Rights Commission: www.chrc-ccdp.gc.ca
- Accessibility Commissioner of Canada: accessibility.gc.ca
- Provincial Human Rights Tribunal (for province-specific concerns)
About This Statement
Effective Date: December 17, 2025
Last Reviewed: December 17, 2025
Next Review Date: June 17, 2026
Version: 2.0
This statement is reviewed and updated at least every six months, or more frequently when significant changes occur to our website or accessibility standards.
Peace of mind for family adventures.
